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Why Koh Samui is best place to invest in Thailand

International demand, high returns and flexible operation: all conditions are met for a profitable and sustainable Airbnb
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Data verified & shared by airbtics.com

Analysis period: 2024 – 2025 · Aggregations by property type & neighborhood
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Why Samui vs. other areas

Koh Samui

Occupancy: ~67%
ADR (Average Daily Rate): high
Seasonality: peak Dec–Feb
Active Listings : 5800
Best risk–return trade-off

Bangkok

Occupancy: ~66%
ADR: high
Seasonality: more pronounced
Active Listings : 15232
More competitive

Pattaya

Occupancy: ~55–60%
ADR: medium
Seasonality: moderate
Active Listings : 9008
Less premium

1st

Short-term rental revenue (ASEAN)

2nd

ADR (Average Daily Rate)

6th

Occupancy rate

+25.89%

Revenue growth

Market overview 2024 → 2025

Koh Samui remains one of Thailand’s most profitable destinations for short-term rentals. Strong demand, high revenues, flexible regulation

Average occupancy rate

67%

Revenue growth: +25.89%

Supply & Demand

  • Active listings: ~5,800 (including 4,300 villas)
  • Seasonality: Moderate · peak Dec–Feb
  • Target markets: Germany, UK, France, USA, Russia

Most profitable property types

  • 2–6 bedroom villas deliver the best performance
  • 6-bedroom units = fastest ROI
  • Sea view / pool / beach access ➜ profitability > 20%
Premium villas generate more booked nights and a higher average nightly rate.

Average rental revenue by property type

2-bedroom villa

ADR: ฿ 4,287 / night
Active Listings : 390
Occupancy rate
Average profitability

฿ 1,831,024 / year

3-bedroom villa

ADR: ฿ 7,280 / night
Active Listings : 390
Occupancy rate
Average profitability

฿ 1,831,024 / year

4-bedroom villa

ADR: ฿ 12,451 / night
Active Listings : 163
Occupancy rate
Average profitability

฿ 2,879,725 / year

Factors that boost revenue

Sea view

Panoramic view

Private pool

Beachfront

24/7 concierge

Security

Privacy

Gym

Office

Daily housekeeping

SPA

Private cinema

Private chef

Private driver

Fees & Strategies

•

Cleaning fees

Significant cost but recharged to tenants

•

Water & electricity

Generally borne by tenants

•

Dynamic pricing

Maximizes revenue per available unit according to season

•

Cost optimization

Controlled OPEX = faster ROI

Our Atlas method

• Dynamic pricing (events, weather, flights)
• Premium asset design (photography, home staging, UX)
• Multi-channel distribution (Airbnb, Booking, direct)
• 24/7 operations (check-in, cleaning, maintenance)
• Monthly reporting & ROI optimization

Occupancy boost

+42%

Average ROI

4-5 years

Real Examples of villas currently on Airbnb

Infinity seaview villa

4 bedrooms
Potential revenue

฿ 5,500,000

77% occ

Conclusion & Outlook

•

Average occupancy rate: 67%

•

Market growth: +25.89% rental revenue

•

Fast profitability: ROI in 4–5 years for top properties

•

Strong international demand and long-term expat presence
⚠️ Check local requirements (licenses, zoning) before any short-term rental activity

Atlas Recommendations

Focus on high-end villas (pool, sea view, beach access)
Target premium short-term rentals
Use dynamic pricing
Entrust management to a local team
Request a free estimate

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Alex
5 étoiles Trustpilot

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Alex
5 étoiles Trustpilot

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